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Dana Schwiethale

Dana Schwiethale

Executive Director


Dana Schwiethale has served with Loving Choices for 13 years, including 9 as Executive Director. Under her leadership, the organization launched male mentorship programs, a mobile unit serving Northwest Arkansas, and a third center located across from Planned Parenthood in Rogers. Dana also founded a resource center offering practical classes and support to help women and families thrive.

A passionate advocate for the unborn, Dana connects Loving Choices’ mission with the community, churches, donors, and local legislators. She remains deeply engaged in the pro-life movement in a post-Roe Arkansas.

Dana is a mother of three, grandmother of five, and loves hiking and competing in triathlons.

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