Zach is never short on ideas and genuinely enjoys the art of brainstorming. As a Paid Media Strategist at Choose Life Marketing, he leads social ad strategy across Meta, Snapchat, and TikTok, managing and optimizing campaigns that steward hundreds of thousands of dollars in monthly ad spend. Over the past 12 years, he has helped organizations build full-funnel strategies that turn attention into action. At Samaritan Summit, Zach will share practical, strategic insights on how social media advertising can expand your reach and connect your message to the right audience at the right time.
Zach has also served in ministry as both a pastor and missionary, giving him a deep understanding of how people receive information, what captures attention, builds trust, and ultimately moves someone to act. That blend of theological training, pastoral leadership, and performance marketing gives him a distinctive perspective on digital communication for mission-driven organizations. When he is not building TikTok campaigns, Zach is trying to wear out his two sons so he can enjoy time with his wife or wondering why he still cheers for the Auburn Tigers.
