With more than 20 years of business and marketing expertise, Nelly Roach has built a career helping mission-driven organizations grow with clarity and conviction. As Founder and CEO of Choose Life Marketing, she leads strategies that empower pregnancy centers to reach more women, expand their influence, and save lives. Her connection to this mission began long before she led it.
At 18, facing an unexpected pregnancy, Nelly sat in an abortion clinic prepared to make a decision she believed was her only option. In that defining moment, she walked out and chose life for her son. That experience reshaped her future and ignited a lifelong commitment to ensure other women are reached before they walk through those doors. Today, she channels both strategic acumen and personal conviction into campaigns that change hearts, shift culture, and create measurable, life-saving impact.
