Breakouts

Leadership starts at the top. If your organization doesn’t have a good, make that a GREAT, Board of Directors, then your organization will never reach its fullest potential. Here you will learn about some of the common pitfalls that non-profit boards fall into and how to avoid them. You will also learn the best practices of great boards, including creating a positive board culture, getting talented people to serve, keeping those same people, and setting the board up for future success. You will discover the board’s single most important job and whether or not you are doing it effectively.
Beginner, Intermediate, Advanced

Marcie Little, Laura Howe, Choose Life Marketing Advertising budgets are essential for putting your message in front of people at the precise moments when they need you most. But the long game played on social media and through SEO helps lay the foundation for your long-term and short-term success in reaching abortion-determined women. Learn how to create a plan for social media and SEO that is actionable and helps you succeed for years to come.
Intermediate, Advanced

Let Her See: Sonographic images of early fetal development and the expected timing that structures are visible with ultrasound week by week. This training will also cover sonographic findings that are concerning for an ectopic pregnancy or early pregnancy failure. Understanding the timeline of what is expected to be seen in early pregnancy is critical to the mission of providing women with accurate information about their pregnancy.
Basic, Intermediate

Teamwork isn't a virtue to aspire to - it's a strategic choice. However, most teams focus more on their day to day operations than on their behavioral alignment. Teams that master the five behaviors of cohesion - vulnerability-based trust, healthy conflict, commitment to decisions, peer to peer accountability, and collective results - have mastered the first discipline of being a healthy organization. Teams who fail to achieve this level of unity struggle with dysfunctions that ultimately limit their performance. Real, relevant, practical and actionable, this session is about developing understanding of the cohesion behaviors, leveraging the leader's role in creating team cohesion. and developing strategies for immediate implementation. In this training, attendees will receive the mini-Team Assessment to evaluate their current teams, simple but effective activities to advance team cohesion, strategies and action plans for overcoming team dysfunctions, and concepts, models and individual/group exercises for your organization.
Intermediate, Advanced

If video intimidates you, don’t worry. You’re not alone! But whether we’re comfortable with it or not, video is here to stay and is now the most consumed type of content online. In this session, learn how to engage well on video-driven social media platforms, like Tik Tok and Instagram, by creating simple yet powerful videos all on your phone.
Intermediate, Advanced

Let Her See: Learn techniques to optimize the images obtained in a limited OB ultrasound exam in the first and second trimesters. Emphasis will be given to obtaining accurate measurements of fetal biometry. Ways to document fetal heart activity with m-mode, video clips, and pulse-wave doppler will be discussed.
Basic, Intermediate

Teamwork isn't a virtue to aspire to - it's a strategic choice. However, most teams focus more on their day to day operations than on their behavioral alignment. Teams that master the five behaviors of cohesion - vulnerability-based trust, healthy conflict, commitment to decisions, peer to peer accountability, and collective results - have mastered the first discipline of being a healthy organization. Teams who fail to achieve this level of unity struggle with dysfunctions that ultimately limit their performance. Real, relevant, practical and actionable, this session is about developing understanding of the cohesion behaviors, leveraging the leader's role in creating team cohesion. and developing strategies for immediate implementation. In this training, attendees will receive the mini-Team Assessment to evaluate their current teams, simple but effective activities to advance team cohesion, strategies and action plans for overcoming team dysfunctions, and concepts, models and individual/group exercises for your organization. 
Intermediate, Advanced

Just because you live in a red state doesn’t mean women are not having abortions. The availability of the abortion pill online and the likelihood that surrounding states are blue or purple means no matter what “color” your state is, your mission of reaching abortion-determined women remains the same. In this workshop, you’ll learn how to adjust your marketing strategies so that women are coming to or leaving your state for abortions, you can reach them before they make their decision.
Intermediate, Advanced

There is always a “next big thing” isn’t there? It seems like the current next big thing is telehealth. Everyone from your board to your sister-in-law thinks you need it, but do you really? This session will help you identify whether or not telehealth is actually a good fit for your center or clinic, and how to implement it, if it is. Beau and Mary are Executive Director and Clinic Services Director of one of the most successful clinics currently using telehealth. They will take you through a simple 5 step process to help you get to where you need to be with telehealth.
Beginner, Intermediate

We’ve all heard the phrase, “God doesn’t call the equipped, he equips the called”. But many of us don’t feel like leaders or know where to start. This breakout is designed to give you confidence and practical help in living out your God-given calling to lead. You will be able to identify and solidify God’s calling on your leadership journey, build a reservoir of resiliency that will give you strength to persevere through the hard times, and walk away with practical tips to build a team that will support growth.
Basic, Intermediate

No matter how big your marketing plans or dreams, they’ll only be as successful as your understanding of strategic marketing principles. Take the time to learn how to build off your foundational marketing knowledge and you’ll be able to build a cohesive, effective plan from there. Come learn how to take your marketing to the next level!
Intermediate, Advanced

Let's talk alternative funding. Tax credits are becoming the fashionable way for states to be involved. How can those best be positioned. What about reaching people with Required Minimum Distributions and have those directed to you? Are you having stock donated to your organization? What about long-term planned giving? What does all this look like? One thing, it makes for a lot less chicken and sauce dinners! We want the participants to walk away with a better understanding on how to raise money for their mission. If you're in a state that offers tax credits to Pregnancy Centers and/or Maternity Homes, we need to talk. Even if your state doesn't currently offer tax credits, there are other ways to raise money than the conventional banquet, 5K, etc.
Basic, Intermediate, Advanced

This session will give information to help pregnancy centers reach the abortion determined woman once she contacts the center and give her what she needs to empower her to choose life. Topics covered will include scheduling the abortion determined woman, tips for the appointment and follow-up. This breakout will give attendees a framework for serving the abortion determined woman and principles that they can apply to whatever patient process they are currently using.
Basic, Intermediate, Advanced

HIPAA provides an important safety net for your organization, and in today’s increasingly polarizing political environment, this is more necessary than ever. Learn the four ingredients necessary to successfully conduct a HIPAA Security Risk Assessment so your pregnancy center and clients are protected and you can operate at a higher standard.
Basic, Intermediate, Advanced

Learn how to serve the Latina woman from a perspective of understanding, responding to the cultural mindset and pressures she faces. Her heritage greatly impacts how she sees her unplanned pregnancy, her decision making, and the way she views your center. Consider your marketing, communication and your client processes to better reach the Hispanic population with life-affirming options and services.
Basic, Intermediate

Chemical abortions are on the rise but more lives are being saved through the work of pregnancy resource centers than ever before. In this breakout , learn about newly released abortion state reporting figures and trends in your state so you can craft effective marketing plans, inform donors of your efforts to save lives in the context of your state, and more intentionally care for the unique needs of women in your city.
Basic, Intermediate, Advanced

Discerned and implemented well, strategic planning focuses time, talent, and treasure towards reaching the God-sized vision for your ministry-a vision that will become the invitation for others to join you. In this workshop, you’ll learn how to shift from a reactive to a more thoughtful mindset, how to roadmap the God-sized vision for your ministry, and how to be good stewards of people, places, and resources entrusted to you.
Basic, Intermediate, Advanced

Are you tired of being the PRC of Greater Metropolis? Welcome to the party! The rebranding party, that is. Your center’s name, physical appearance, website, brand, logo, and general marketing efforts will all inform not only how women think about you, but how they feel about you. That feeling will determine whether or not they ever step foot inside your center, and you have one chance to get it right before she looks for help elsewhere. This session will help you think through the reasons for and against changing your name. You will hear first-hand from two clinics who changed their names, and how they handled the process of communicating it to their donors and clients.
Basic, Intermediate

Fundraising doesn't have to be a daunting task! Resourcing your mission is a natural, expected part of the ministry. My heart for you is that you can take the fear out of fundraising and dare I say, make it fun! We tend to overcomplicate things instead of keeping it simple. The truth is, donors are just people with more resources, who have a heart to make an impact. God has already given us everything we need to fulfill the mission He has called us to.
Basic, Intermediate

Are you looking to maximize your center’s effectiveness in serving the Abortion-Determined woman? In our industry, data is more than just numbers on a page; each number indicates a life saved. This session will provide valuable insights into identifying which patient metrics are most critical to track and measure, and how to effectively utilize those metrics to see more women choose life. The power of data isn’t just in its ability to help us make better decisions. It’s in its potential to help us save more lives.
Basic, Intermediate

This breakout session will assist those in Pregnancy Help Centers to understand chemical abortion, abortion pill reversal, and how to assist the client seeking reversal. Pregnancy Help Clinics throughout the world have a unique opportunity to expand medical services and assist women in a last chance to choose life with the Abortion Pill Reversal protocol. This breakout session will offer information about chemical abortion that can be used to assist families making a pregnancy decision. In addition, this session will include information about how abortion pill reversal works and how a woman can seek emergency assistance to save the life of her child.
Basic, Intermediate, Advanced

How well your team understands trauma and its impact on abortion-determined women will in part determine how effective you are at reaching those women. Learn how to establish a trauma informed culture in your pregnancy center, the difference between being trauma focused and trauma informed, and what trauma looks like in health care settings, from emotional trauma to human trafficking, so you can more effectively care for the women you serve.
Basic, Intermediate

As the coordinated campaign against pregnancy centers grows across our country, it's more important than ever that we tell the TRUTH about who we are and what we do. For years, centers have been told that we should stay away from the media. In this session, we'll talk about why that's a dangerous approach moving forward and equip you with the tools necessary to engage the media with confidence.
Basic, Intermediate

Whether you manage a team of one or lead a staff of 100, this session is for you! This session aims to equip leaders with tools to ensure they have the right people in the right seats, give clarity about roles and responsibilities, teach tactics to lead and manage well, and provide easy-to-use tools to communicate effectively with employees.
Basic, Intermediate

Do you feel like you’re still figuring out GenZ? Are you comfortable in your communication with your Baby Boomer donors? Get ready, Alpha is up next for your client marketing and Generation X (don’t forget about them!) will settle into your solid donor base very soon. Wondering where Millennials fall into this mix? Come learn about each generation and how to effectively market to them, whether they’re your clients or your donors.
Intermediate

If your organization lacks a sufficient funding base, learn how to correctly identify those you need to have involved, how to then find them, and how to engage them. A crowd of 500 is terrific, but a small collective of the right people is often far more productive in the fundraising world. This session will be a journey through the often-mysterious process of raising support via larger gifts with practical how-to steps showcasing the path forward. Leadership giving leads to transformational philanthropy. Major gifts are a must for an organization’s success.
Intermediate, Advanced

Are you seeking to reach women early? Telehealth will help you to connect with women seeking abortion information online. Whether it is a first point of connection or in place of an appointment, our world has changed since Covid, and telehealth is now a common service provided by medical offices and abortion clinics. Learn steps to launch telehealth and the Do's and Don'ts from those who have already walked this path before you.
Basic, Intermediate

Since Roe was overturned in June of 2022 what abortion looks like in America has changed drastically. In this workshop we will discuss current abortion practices, medical misinformation, risks to women and what your center needs to be aware of in this season.
Basic, Intermediate, Advanced

From internal staffing and processes to external marketing and legislation, there are a number of factors with legal repercussions that can impact the stability and safety of your pregnancy center. Understand prominent legal threats surrounding your center so you can be protected in these turbulent times.
Basic, Intermediate

**This Breakout Session is for SperaVita trained centers only This session is for centers who have been trained and are currently using the Focus Method. We will review key points and scripts of the Follow-up Process. We will also discuss updates and have time for Q&A to address individual centers’ needs.
Intermediate

There is a difference between managing people and truly leading well. In our rapidly changing culture, leadership styles matter. In this session, you will learn about the servant and adaptive leadership theories and how they impact the way you lead your pregnancy resource center team. Learn how to lead by empowering your team members in their specific roles and receive practical tools of leadership to benefit the whole organization and bring your leadership to the next level.
Basic, Intermediate, Advanced

Your metrics matter, especially when it comes to connecting your marketing efforts to the life-saving impact of your services. Learn how to effectively track, record and measure to show the impact of your client marketing, from the moment an abortion-minded woman pulls out her phone to the decision she makes regarding her pregnancy.
Basic, Intermediate, Advanced

Developing a Major Gifts fundraising campaign is an integral part of any successful nonprofit’s fundraising plan. Participants will learn the key strategies needed to grow the capacity of their donor list and how to identify the hidden treasure within, through data mining, all while dispelling mythical barriers to raising the most money possible, even during economic downturns.
Basic, Intermediate, Advanced

Can your center stand up against attacks on your medical status and standing? In this session, participants will learn what AAAHC Accreditation is, the benefits and challenges for obtaining accreditation, and how pregnancy centers can remain relevant in the current culture. Participants will also hear from other centers who obtained accreditation and how it has impacted their organization.
Basic, Intermediate

Our Centers are committed to speaking life-giving truth to the women who come to us. Are we equipped and ready to also give her the spiritual life-giving truth? We only have a limited amount of time with her at the center. This workshop will help you be prepared to focus on making sure she hears the spiritual life-giving truth. You can have confidence that you have provided her with not only the information to make a life choice for her child, but also an eternal life choice for herself. Important points on the “how” and the “what” will be discussed, along with a sample script.
Basic, Intermediate

Other pregnancy centers in your state have many of the same goals and challenges as your center, and working together to share resources and knowledge increases influence and impact. During this session, we will talk about the importance of building a coalition with pregnancy centers within your state and the steps to take to amplify collective impact.
Basic, Intermediate

**This Breakout Session is for SperaVita trained centers only Sometimes our mindsets around volunteer work need to be challenged. Do I see this as simply a volunteer job OR as a calling? Expecting excellence from your advocates begins with the application process, and in this workshop we’ll cover how to train and maintain your volunteers for the important work you do. This session will inspire each of us to strive for excellence in all we do!
Intermediate, Advanced

Welcome to the 2023 Samaritan Summit! We’re here because she is more than her unplanned pregnancy, and she is worth reaching so she knows how valuable and strong she is.

Embracing a growth mindset in the midst of rapid societal change can be challenging, especially for your team. Yet this very skill is necessary for all leaders in today's world. We'll discuss the importance of managing emotional responses well, addressing the transitional elements related to change, and how to remain mission-centric through whatever changes your organization encounters so you can continue to effectively reach women at risk for abortion.

Once you have determined your mission is to rescue women and children from abortion, you need to identify the best way to accomplish it. Understanding the biblical concept of the Samaritan and Innkeeper will shed insight on how to fulfill your mission. The Samaritan rescues and the Innkeeper attends to deeper needs. What if you could become both the first step for women facing an unplanned pregnancy and also help her with her needs once a life choice is made? This dual-mission will bring confidence to your ministry without engaging in mission drift. In this workshop, you will be both equipped and empowered to understand and implement this strategy within your center.

If our motivations for this work are prompted by what we are against we will surely flame out, fail, or tire. This is why I believe our movement and our work for life must be founded in positive messaging, especially as we seek to further engage the Church for the longevity of our pro-life work. This type of movement will sustain, inspire, and succeed. We didn’t get to June 24th, 2022 overnight, and we won’t succeed in this next chapter overnight as well. But together we can bring more people into our movement and see a more life-affirming culture in our future.

In order to build a pro-life society, we must become bridge builders. Whether we're trying to reach the abortion-determined woman, soften the hearts of ambivalent Americans, or empower unconventional pro-lifers, we must transcend cultural divides. Learn how to be a pro-life ambassador, and help unite people of all types in this life-saving cause.

Now that Roe is history, everything - legislation, marketing, public relations, and medical processes - is up for discussion. State legislators are testing the limits of how much they can protect abortion rights and regulate pregnancy centers, the media is having a heyday, and lost in the middle of it is the abortion-determined woman. How can we gather the collective wisdom and resources from all aspects of the movement to reach her in the world of abortion tourism?

What impacts your fundraising success? Recognize habits, trends, traditions, and leadership styles that stifle your efforts and prevent fundraising progress in your pregnancy clinic. Learn what actions to avoid and which steps to take for a strategic fundraising plan that makes a difference!

When God looks at you He see's someone created in His image and He calls you His masterpiece. But you may not feel like you fit that definition - your past and present may reveal brokenness, or trauma or feelings of inadequacy. But He has called you by name - you are HIS! Elisa Medina will share her story about redeeming the unredeemable, experiencing God’s overwhelming goodness and receiving His unconditional love and grace! Her desire is to help others see the goodness of God even while walking through the valleys. Her heart is to equip the saints for the work of the gospel to see God’s will on earth be done.

Amanda Temoshek, Capacity Building System Everyone who leaves Samaritan Summit should have a vision for the future and clarity on the next best steps they need to take to achieve their goals. During this session, we will discuss the strategy and action items needed to make that vision a reality. Attendees will set personal, professional, and organizational goals to maximize their impact.